why?
My mission is to help organisations harness the power of data to create tangible, positive changes.
As a board adviser and co-leader of global initiatives, I advocate for the integration of data science into broader mission projects and the value of great analysis in driving policy and social impact.
I serve as a board adviser for the Applied Neuroscience Association enhancing data science competency within the field.
I have experience in Healthtech and co-lead the London hub of OneHealthTech, an international grassroots organisation focused on promoting diversity of thought in this field.
I want to make science easier to understand and learn. My aim is to improve how we talk about science, so it's clearer for everyone. To support this, I volunteer as an A-level science tutor with the Access Project.
previously
I studied Molecular Cellular Biology and later transitioned into marketing, eventually becoming Head of Innovation at an ad agency.
My entrepreneurial spirit led me to start my own business, making complex, integrated marketing innovations with global brands like Coca-Cola, Samsung and Converse.
Pursuing my interest in data, I earned an MSc in Data Analytics, focusing on predictive analysis in healthcare.
about me
For the last eight years, I have combined my data analyst and business intelligence skills with my ability to deliver complex communications projects that promote innovation and learning.
I believe better access to well-articulated data insights drives change and improves decision-making. I excel in problem-solving, policy design and effective communication for diverse audiences.
We use our expertise in data and marketing to make complicated situations easier to understand and tackle.
By delving into and contextualising datasets, we unearth vital information that ignites fresh ideas, solves issues, and helps everyone agree on strategies.
Our commitment to making data-driven decisions explainable and relatable, makes it easier for successful business decisions to happen.
Our goal is to make things clearer, boost data confidence and inspire bold choices.
our practice
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