project:
focus:
sector:
Publishing
Audience discovery
Intuit Mailchimp
After being acquired, Courier Media became Mailchimp-Intuit's Small Business Intelligence unit. It grew from one email to 8,000 start-up members, to three emails weekly reaching 1.6 million Mailchimp customers.
Existing CRM systems couldn't analyse this vast data and Intuit’s technical development team couldn’t undertake a full rebuild.
Courier's leaders saw the need for new methods to understand differences between Mailchimp add-on readers and specific Courier subscribers.
the change:
Revenue: deep analysis of 500k loyal customers (with 20% higher engagement) shaped media sales, marketing strategy, and product development.
Shared intelligence: beyond improving data governance and dispatch processes, we demonstrated and taught the advantages of data-driven decisions to create a collaborative, innovative, and respectful company culture.
Operations: enhanced campaign effectiveness, increasing subscriber engagement by a further 20% and growing to 2 million weekly subscribers.
Reporting results segmented by behavioural cohorts improved editorial and senior management decision-making, database cleaning, growth prediction, and reduced unsubscription rates.
We optimised customer data analytics with a robust tech stack and UTM tracking refining to support data-driven decisions for all staffing levels.
what we did:
situation:
data techniques:
analysis, creative solution design, engineering
project:
focus:
sector:
Publishing
Audience discovery
Intuit Mailchimp
After being acquired, Courier Media became Mailchimp-Intuit's Small Business Intelligence unit. It grew from one email to 8,000 start-up members, to three emails weekly reaching 1.6 million Mailchimp customers.
Existing CRM systems couldn't analyse this vast data and Intuit’s technical development team couldn’t undertake a full rebuild.
Courier's leaders saw the need for new methods to understand differences between Mailchimp add-on readers and specific Courier subscribers.
the change:
Revenue: deep analysis of 500k loyal customers (with 20% higher engagement) shaped media sales, marketing strategy, and product development.
Shared intelligence: beyond improving data governance and dispatch processes, we demonstrated and taught the advantages of data-driven decisions to create a collaborative, innovative, and respectful company culture.
Operations: enhanced campaign effectiveness, increasing subscriber engagement by a further 20% and growing to 2 million weekly subscribers.
Reporting results segmented by behavioural cohorts improved editorial and senior management decision-making, database cleaning, growth prediction, and reduced unsubscription rates.
We optimised customer data analytics with a robust tech stack and UTM tracking refining to support data-driven decisions for all staffing levels.
what we did:
situation:
data techniques:
analysis, creative solution design, engineering
project:
focus:
sector:
Publishing
Audience discovery
Intuit Mailchimp
After being acquired, Courier Media became Mailchimp-Intuit's Small Business Intelligence unit. It grew from one email to 8,000 start-up members, to three emails weekly reaching 1.6 million Mailchimp customers.
Existing CRM systems couldn't analyse this vast data and Intuit’s technical development team couldn’t undertake a full rebuild.
Courier's leaders saw the need for new methods to understand differences between Mailchimp add-on readers and specific Courier subscribers.
the change:
Revenue: deep analysis of 500k loyal customers (with 20% higher engagement) shaped media sales, marketing strategy, and product development.
Shared intelligence: beyond improving data governance and dispatch processes, we demonstrated and taught the advantages of data-driven decisions to create a collaborative, innovative, and respectful company culture.
Operations: enhanced campaign effectiveness, increasing subscriber engagement by a further 20% and growing to 2 million weekly subscribers.
Reporting results segmented by behavioural cohorts improved editorial and senior management decision-making, database cleaning, growth prediction, and reduced unsubscription rates.
We optimised customer data analytics with a robust tech stack and UTM tracking refining to support data-driven decisions for all staffing levels.
what we did:
situation:
data techniques:
analysis, creative solution design, engineering
project:
focus:
sector:
Publishing
Audience discovery
Intuit Mailchimp
After being acquired, Courier Media became Mailchimp-Intuit's Small Business Intelligence unit. It grew from one email to 8,000 start-up members, to three emails weekly reaching 1.6 million Mailchimp customers.
Existing CRM systems couldn't analyse this vast data and Intuit’s technical development team couldn’t undertake a full rebuild.
Courier's leaders saw the need for new methods to understand differences between Mailchimp add-on readers and specific Courier subscribers.
the change:
Revenue: deep analysis of 500k loyal customers (with 20% higher engagement) shaped media sales, marketing strategy, and product development.
Shared intelligence: beyond improving data governance and dispatch processes, we demonstrated and taught the advantages of data-driven decisions to create a collaborative, innovative, and respectful company culture.
Operations: enhanced campaign effectiveness, increasing subscriber engagement by a further 20% and growing to 2 million weekly subscribers.
Reporting results segmented by behavioural cohorts improved editorial and senior management decision-making, database cleaning, growth prediction, and reduced unsubscription rates.
We optimised customer data analytics with a robust tech stack and UTM tracking refining to support data-driven decisions for all staffing levels.
what we did:
situation:
data techniques:
analysis, creative solution design, engineering
project:
focus:
sector:
Publishing
Audience discovery
Intuit Mailchimp
After being acquired, Courier Media became Mailchimp-Intuit's Small Business Intelligence unit. It grew from one email to 8,000 start-up members, to three emails weekly reaching 1.6 million Mailchimp customers.
Existing CRM systems couldn't analyse this vast data and Intuit’s technical development team couldn’t undertake a full rebuild.
Courier's leaders saw the need for new methods to understand differences between Mailchimp add-on readers and specific Courier subscribers.
the change:
Revenue: deep analysis of 500k loyal customers (with 20% higher engagement) shaped media sales, marketing strategy, and product development.
Shared intelligence: beyond improving data governance and dispatch processes, we demonstrated and taught the advantages of data-driven decisions to create a collaborative, innovative, and respectful company culture.
Operations: enhanced campaign effectiveness, increasing subscriber engagement by a further 20% and growing to 2 million weekly subscribers.
Reporting results segmented by behavioural cohorts improved editorial and senior management decision-making, database cleaning, growth prediction, and reduced unsubscription rates.
We optimised customer data analytics with a robust tech stack and UTM tracking refining to support data-driven decisions for all staffing levels.
what we did:
situation: